Do you need a Facebook Page, or Group?

One of the things that confuses people the most when they first start using Facebook to gain exposure for their business is the Profile/Page/Group dilemma. What’s the difference, and which one would serve your needs best? I’m going to do my best to answer this in the most simple terms, in regards to what you expect to gain from your Facebook activities.

Overwhelmed by Social Media? Use the right tools for the job!

In today’s “Social Web” environment (formally known as ‘the Internet’), a small business needs more than just a web site to create an awareness of their product or service. Today, you need a ‘presence’ on the Internet that far exceeds the capabilities of a static web site. You’ve heard of Facebook, Twitter, and LinkedIn, but you’re not really sure how any of them can actually help you. You’re not alone.

Why Mondays on the Social Web don’t suck

Few things follow you through childhood, right up through adulthood. One thing that hasn’t changed for me is my love for that sarcastic furry fatty, Garfield. I’ve owned his “Mondays Suck” posters, coffee mugs and t-shirts because I’m a believer… Mondays do suck. Well, they used to. I admit to having a slightly unique perspective, [...]

4 Easy Steps To Create a Facebook Fan Page with Admins (with screen shots)

One of the services I offer my small business clients is creating Social Networking pages that match their sites. Today, I’m going to take you through setting up a Facebook Page for your business, so that I can implement your “brand” (and manage the Page for you if that’s what you contracted me for) through Page Profile image, thumbnail, and search-able text that will help others on Facebook find you.

Natural Evolution Vs. Stubborn Desires in Business and Web Design

As I prepare to participate in a group activity aimed at increasing blog traffic (for my own sites, and those I manage for clients), I find myself taking a lot of “deep cleansing breaths”.  As is often the case in any self-improvement activity, we’re required to take an introspective look at ourselves, our goals, and [...]

Is Social Networking replacing RSS feeds and email subscriptions?

If you’re not currently using Twitter or Facebook to promote your web site, this new trend is something you may want to consider. Looking to increase your site’s exposure? Give your visitors more options!

Ramp Up Your Blog Comments with IntenseDebate

Using IntenseDebate enables me to offer my readers the kind of options I enjoy when commenting on other blogs. Most importantly, it gives them the option to comment under their Twitter, Facebook, OpenID, or InteseDebate member names. It’s all about the options, and IntenseDebate has PLENTY!