Capital District Pipe Club
Home page – Capital District Pipe Club (Image 1)
The goal of this site’s home page is to welcome Pipe enthusiasts, and get them involved in the online community I’ve created for this client. Since the focus of this site is very niche, I made sure to include Search Engine Optimization throughout the text on this page. Very specific items of interest are included in the footer to ensure exposure to a broad range of topics encompassed within the niche’s focus. Email notifications of blog posts are made available on every page of the site, as well as RSS feed subscription. Easy navigation is included on both the top bar of the site, as well as the right column of the layout to ensure surfers of any reading habits can find what they need. Base navigational links are included at the top of the middle column to accommodate mobile Internet users.
News Blog – Capital District Pipe Club (image 2)
Blog entries are made to announce events, meetings, current forum activity, and photo gallery updates. Blog posts about related topics are made to ensure up-to-date content is added on a regular basis, increasing the search engine focused textual content on the site. Composing blog entries based on your site’s focus is a maintenance service I provide separately from the design services. Alternatively, I offer training services to familiarize you with the software installed on your site so that you may perform the blogging activities yourself if you so choose.
Photo Galleries – Capital District Pipe Club (image 3)
All photo galleries are presented to visitors from one main “Galleries” page for easy navigation. I set up “Albums” to include all related galleries in one group to make it easy for your visitors to find the photos they’re most interested in viewing. Each gallery opens up to it’s own page where your visitors can easily scroll through the collections.
Photo Gallery Page SEO (image 4)
To increase the indexing of the site’s content, I include keyword rich textual content related to the photos in each gallery on the photo gallery pages. This serves dual purposes; site visitors get a better understanding of the photos you’re displaying, and the text on the page provides content for the search engines to index. The more text on any site, the more free traffic it receives from the search engines through a natural process. Over time, this is the most effective way to build a high search engine ranking, and credibility with both the search engines and site visitors alike.
Customized Community Forums – Capital District Pipe Club (image 5)
This client wanted to make sure their club members had a user friendly discussion forum to accommodate a wide variety of Internet experienced members. I customized the forum to match the look and feel of the rest of the site, and arranged the forums in such a way that new users would be able to enjoy their experience in their new environment. I moderate the forum as Administrator as an additional service to this client. Forum activity is encouraged through blog posts made on the main site, linking any relevant articles directly to the related discussion thread in the forum. Manual, moderated forum registration ensures the members a clean, spam free community environment.
Article Library – Capital District Pipe Club (image 6)
Arranging a site’s most valuable informational content into an article library makes it easier for both site visitors and the search engines to find the relevant content on a site. I can either provide you the training to compile your own article library, or this service may be added to your maintenance contract. Authoring of articles is also a service I provide for an additional fee.
Contact Form – Capital District Pipe Club (image 7)
I highly recommend using a contact form on every site. Not only does this provide an easy way for visitors to contact you, but it also prevents your email address from being harvested by spammers. Just one example of how I focus on reducing your stress in running a fully functional, interactive web presence. 
Other services provided to this client: hosting, internet marketing consulting, logo design, print ready graphics screen printing, blog posting, article writing and research, ongoing search engine optimization and analysis, forum administration and moderation.
