Tweets as Blog Posts. Just because you can, doesn’t mean you should.

@wwginger on TwitterThe functionality of today’s WordPress Plugins is amazing, it really is. Take for example many of the Twitter based plugins. Some make it possible to have each of your posts to Twitter also post to your blog. As a blog post.

One Twitter post of up to 140 characters does not make a “content rich, topic relevant” blog post.

I’m not about to go on and on about Search Engine Optimization here (although I totally could!). Suffice it to say that a recent case study by SEOmoz has confirmed my original suspicions in regards to the effect of social media on how we’re ranked by the search engines. Aside from any possible penalty for creating “duplicate content”, there’s the human factor that as a blogger, you must take into consideration.

If people want to follow you on Twitter, they will. No need to waste space in their RSS Readers, or email inboxes with your “blog posts” consisting of nothing more than one ‘Tweet’ at a time. How would you feel if you took the time to visit someone’s blog because a headline caught your eye, only to find out that the headline was in fact also the content (as is usually the case when you allow an app to feed your Tweets into your blog in this manner)?

I know how I’d feel. I’d become instantly annoyed, and I’d write off that blog as being nothing more than regurgitated material from another site. Basically, that’s what a Tweet as a blog post is.

Seriously, if your only content in a blog post is a Tweet, your Search Engine Optimized meta description will probably wind up being longer than your content! How can this in any way, shape or form be considered ‘quality, relevant content’? But then again, I guess if I were being realistic here, anyone that’s sending their Tweets to their blog as posts is probably not going through the steps to optimize their sites for the search engines anyway.

Use Your Tweets to Enhance Your Posts, Not Dominate Them

If there’s something so valuable in one of your Tweets, that you want to share it with your blog’s readers, then by all means, use a plugin like Twitter Blackbird Pie to quote the Tweet in your post.

Here’s what a quoted Tweet looks like using the Twitter Blackbird Pie plugin:

[blackbirdpie id="39956418043842560"]

Then… EMBELLISH. Take advantage of the ability to use more than Twitter’s limited 140 characters to express your opinion. Help your readers get to know you through sharing your expertise, and showing your personality. This is blogging, after all.

Use your activity on Twitter to feed you ideas for blogging. Coming up with ideas for posts is one of the most common stumbling blocks for bloggers, when it doesn’t need to be! There are endless topics being discussed daily on the Social Web. Use Twitter as a tool to improve your blogging, not replace it entirely.

It’s All About the Relationship

You have one chance to make that first impression on a site visitor. Do you really want that first impression to be limited to 140 character chunks? Display your Twitter stream in your sidebar, it’s efficient, and let’s people know that you do in fact participate in the Social Web.

If those visitors see that you’re discussing the topics in your Tweets in further detail on your blog, well that goes a long way towards creating credibility for you. “Oh look, Joe Blogger actually is interested in the things he Tweets!” leaves a better impression than “Oh look, Joe Blogger can’t be bothered to go into more detail on any of the stuff he Tweets. I wonder if his Tweets are even relevant at all!”.

Stop looking for the easy way outDon’t take the lazy, easy way out of blogging at the expense of your reader’s experience. Give the search engines, and your readers what they want… quality, RELEVANT content.

Just because you can have your Tweets sent to your blog as posts, doesn’t mean you should. I welcome your thoughts and comments on this Twitter-versy. Am I being too harsh? Do you really see nothing wrong with force feeding content to your blog in this way? Is there some use for sending your Tweets to your blog as posts that I’m totally missing here? Comment below, let me know because I’m dying to find out. Seriously.

Comments

  1. says

    *Yikes* I had not idea it was even possible to Blog your tweets. Sounds pretty impersonal and a waste of good cyber space. I don't think you were being harsh at all. Constructive Criticism is the key to helping others maintain a successful blog. :) Thank you for sharing this. Now if I could just find a way to "choose" which tweets to allow to filter into my FaceBook Fan Page status updates then I would be one happy Tweetie! I like to keep my FaceBook peeps and Twitter followers up-to-date but sometimes I don't want all of it spammed onto my FaceBook wall *grr*

    I really enjoyed reading your article!
    Thanks fellow SITsta! xoxo
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    • says

      Thanks for stopping by, SouthShoreChick ;)

      I'm glad you enjoyed this article, I admit… it was a tad 'ranty' lol! You know, it's funny that you mention sending Tweets to Facebook. I chose to send my Facebook posts to Twitter… and I'm not really liking it. I tweet a lot more than I post to Facebook so I thought this would be the way to go.

      I'm probably going to stop having Facebook post to Twitter. I just 'shared' something on Facebook without writing a comment, and it only sent the Facebook link to Twitter. It doesn't automatically pick up the headline of the link you're posting. Bah.

      Keeping them seperated will force me to think twice about the info I'm posting, I guess. At least HootSuite allows me to send to either, or both – my choice. I'll just start using that more. You may want to try it too!
      My recent post WordPress • WordPress version 31 is out

  2. says

    That's crazy! When I read your title I assumed you were referring to making a blog post expanding on a tweet. I had no idea someone would really post an actual single tweet to their blog. Is it just me or does that come off as a bit conceited too? It's like assuming all the random nonsense you decide to tweet out must be pure gold and the entire net needs to be enlightened by your stroke of genius.

    • says

      You said it, NonDomesticMama! (In a lot fewer words than I used lol)

      It's just a bad idea all the way around. There is only ONE use for such a thing as far as I'm concerned, and that's for those people that for some reason want a TUMBLR type blog. MICRO mini posts ONLY. Not your tweets mixed in with all your other regular blogging content. Oy. Glad to see I'm not the only one thinking of it the way you are ;) Thanks for commenting!
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  3. says

    You're definitely not being too harsh. I often wonder why people struggle so much with coming up with content that they'll go to any length, or publish ANYTHING, lol. So they think, "Hmm. Why not use Twitter to feed content to my blog?" It's either laziness or lack of creativity; I'm not sure which.

    And I'm not hating, either. I openly admit that I am lazy and lack creativity and I STILL would not do it. LOL
    My recent post Facebook- Winner of Addict Nation- and Disqus Comments

    • says

      LOL! I'm right there with ya, Tia! To me, it's like shooting yourself in the foot. So desperate for traffic that you'll try all this kinda lowbrow stuff… but your blog visitors won't follow you on Twitter, and your Twitter followers won't go to your blog. Why should they, really? *SMDH*

      I'll just never cease to be amazed by the things people will do. Thanks for stopping by, Tia… It's good to know I'm not the only one that feels this way ;)
      My recent post Do you need a Facebook Page- or Group

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